EasyHome
EasyHome aims to be the ultimate solution for simplifying the stressful process of moving homes in Australia. It aims to be the go-to platform for individuals and families looking to seamlessly compare, book, and organise all necessary services for moving, whether buying, renting, or selling a home.
The idea is to create an urban, youthful and bold identity for a go-to platform for individuals and families looking to seamlessly compare, book, and organize all necessary services for moving, whether buying, renting, or selling a home.
We revisited the brand strategy document to get insight into the brand vision, mission and purpose. Using the brand cores, we did research, mapped out competitors and positioned the brand accordingly. After positioning EasyHome, we crafted the brand personalities, brand voice, and brand messaging. Using design synthesis and insight from the research, we develop a design roadmap and brand experience across the brand.
